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The Use of AR/VR in eCommerce
Although AR/VR (Augmented Reality/Virtual Reality) technology is still fairly new, it has proven to deliver tangible business value. AR/VR enables merchants and manufacturers to meet increasing and shifting shopper expectations and behaviors , particularly among younger demographics. This article highlights the benefits of using AR/VR in eCommerce, along with established use cases and a step-by-step guide to get started.