How ELASTECH Helped a Brand Launch a much more powerful eCommerce Solution
This case study highlights the key points of our collaboration with the client H2O+ and puts a special focus on the solution we developed, and how the customer benefits from it.
Since 2006, the company has also been the official sponsor of the Guest Room Bath Amenities of Walt Disney World® and Disneyland® resorts. This sponsorship gives them additional popularity with guests who are looking for a product or service that reflects well on their visit to one of these famous destinations.
Observation: They outgrew their online store setup and needed more adaptable components with minimal code
It was increasingly difficult to satisfy the high and ever-changing expectations of its customers while maintaining a good user experience. They needed a method to make various components and functions more adaptable so that they may be altered or replaced with minimal code.
The Process: Going to a New Platform Using Agile Methodology
In the first stage of the implementation, the content and data of the previous store and website had to be imported. We then proceeded to work on the site’s new interface. Our UX team developed the homepage, category pages, product detail pages, and all other subpages using our experts’ designs and then implemented them in the site’s code while placing a laser focus on user experience that increases conversion rates.
Both the front-end and back-end modifications were made in line with Agile Methodology principles, meaning that we held weekly meetings with the client to establish the objectives for the next seven days. Within this so-called “sprint period” the responsibilities are then fulfilled before they are examined during the following meeting. This enables ELASTECH to provide high-quality software that is in sync with customer demands, even if they evolve and change over time.
Adding Systems to Your Tech Stack For Accelerated Business Growth
This kind of automation necessitates a lot of adjustments to the online store’s infrastructure. To guarantee that only a specific amount of products are issued for the online sale in order to prevent being sold out when a recurring shipment is due, all subscriptions have to be integrated into the client’s ERP. Additionally, because subscribers receive discounts, it is important to prevent full charges to buyers’ credit cards during the fulfillment process. Additionally, due to legal restrictions, credit cards may only be charged on the day of the actual shipping and not a few days beforehand.
Our team quickly recognized that creating a bespoke application would have a significant impact on the subscription dispatching process’s efficiency and accuracy.
Outcomes: Increased Revenue and Better Consumer Experience
Replatforming onto Shopify Plus 2.0 has also aided in lowering the internal burden associated with maintaining and optimizing the website. The H2O+ team may now change site components and processes or conduct A/B tests for optimizing purposes quickly and simply because of the new front-end design.
In summary, we are delighted to have been a part of this project. The agile approach enabled H2O+ and ELASTECH to meet individual requirements that came up during the weeks of collaboration without losing focus on the overall objective and success criteria: A website relaunch that satisfied all stakeholders involved. As we hold ourselves accountable for the outcomes of each project, we’re thrilled to see that we were able to assist an established merchant in accelerating its full potential, and led to a purchase by a large holding conglomerate as they realized the brand’s value.
Next to H2O+, we have helped more than 350 merchants to grow their online business, and continue to provide our eCommerce clients with improved User Experience and increased conversion rates while streamlining internal processes through modern software.
If you are interested in exploring the advantages and opportunities we can provide to you, we invite you to a conversation with one of our experts. You can schedule a call by clicking below.
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