BUSINESS VALUE SHOWCASE

Customer Engagement App to Build Brand Loyalty

Client : Motorcycle Brand

Industry : Recreational Vehicles

DIGITAL TRANSFORMATION GOAL

Increasing Digital
Engagement

Build brand loyalty, expand customer base and enhance product value by developing a customer engagement app. Specifically, this manufacturer wanted to foster digital engagement that translates to action in real life, while building a direct channel to customers.

PROBLEM

Connect with the next generation of riders, a younger demographic, while encouraging existing owners to get out and ride more.

SOLUTION

Connect riders to other local owners with shared interests by developing a user-friendly mobile app. Under the hood, the app has a robust backend serving as an expandable platform for the future, integrating select third-party tools where needed. Initial app functions include:

Offering integrated tools to plan and navigate rides

Discover new and interesting destinations and events

Track a rider’s history on the road

Create “challenges” and leader boards for miles ridden

TESTIMONIAL

What This clients says about Our Work

“ELASTECH’s iterative approach leveraged our unique in-house beta testers, resulting in an on-target, user-ready app when launched.”

Head of Customer Engagement
Motorcycle Manufacturer

“Thanks to ELASTECH’s agility, expertise and customer-centric focus, we have a new tool in our marketing strategy… digital engagement motivates real-life actions which further strengthens our brand loyalty.”

Chief Marketing Officer
Motorcycle Manufacturer

BUSINESS IMPACT

10x faster time-to-product with ELASTECH’S iterative development methodology. 31 production releases in 13 months to extend functionality!
Advanced strategic planning/development for next generation of interactive vehicle technologies
Reached 60,000+ monthly users organically without active promotion
Achieved a 4.8 iOS app and 4.3 Android app store rating.