Customer Engagement App to Build Brand Loyalty
Client : Motorcycle Brand
Industry : Recreational Vehicles
![](https://epgfey97r4q.exactdn.com/wp-content/uploads/2024/01/motorcycle-brand_interface.webp?strip=all&lossy=1&ssl=1)
![time-to-start icon](https://epgfey97r4q.exactdn.com/wp-content/uploads/2023/03/light-icon.png?strip=all&lossy=1&ssl=1&fit=44%2C44)
I week
TO START
![team icon](https://epgfey97r4q.exactdn.com/wp-content/uploads/2023/03/user-icon.png?strip=all&lossy=1&ssl=1&fit=44%2C44)
8 Person
CORE TEAM
![calender icon](https://epgfey97r4q.exactdn.com/wp-content/uploads/2023/03/calender-icon.png?strip=all&lossy=1&ssl=1&fit=44%2C44)
10 months
WORK
![users-icon](https://epgfey97r4q.exactdn.com/wp-content/uploads/2023/03/users-icon.png?strip=all&lossy=1&ssl=1&fit=44%2C44)
60,000+
USERS REACHED
![community of motorcycle riders](https://epgfey97r4q.exactdn.com/wp-content/uploads/2023/07/motorcycle_brand_image_digtial-transformation-goal.webp?strip=all&lossy=1&ssl=1)
Increasing Digital
Engagement
![community of motorcycle riders](https://epgfey97r4q.exactdn.com/wp-content/uploads/2023/07/motorcycle_brand_image_digtial-transformation-goal.webp?strip=all&lossy=1&ssl=1)
Build brand loyalty, expand customer base and enhance product value by developing a customer engagement app. Specifically, this manufacturer wanted to foster digital engagement that translates to action in real life, while building a direct channel to customers.
Connect with the next generation of riders, a younger demographic, while encouraging existing owners to get out and ride more.
Connect riders to other local owners with shared interests by developing a user-friendly mobile app. Under the hood, the app has a robust backend serving as an expandable platform for the future, integrating select third-party tools where needed. Initial app functions include:
Offering integrated tools to plan and navigate rides
Discover new and interesting destinations and events
Track a rider’s history on the road
Create “challenges” and leader boards for miles ridden
What clients say about Us
“Their iterative approach leveraged our unique in-house beta testers, resulting in an on-target, user-ready app when launched.”
Motorcycle Manufacturer
“Thanks to their agility, expertise, and customer-centric focus, we have a new tool in our marketing strategy… Digital engagement motivates real-life actions, which further strengthens our brand loyalty.”
Motorcycle Manufacturer
![Bikers Image](https://epgfey97r4q.exactdn.com/wp-content/uploads/2023/02/image-21-1.png?strip=all&lossy=1&ssl=1)
- 10x faster time-to-product with an iterative development methodology. 31 production releases in 13 months to extend functionality!
- Advanced strategic planning/development for next generation of interactive vehicle technologies
- Reached 60,000+ monthly users organically without active promotion
- Achieved a 4.8 iOS app and 4.3 Android app store rating.
Key Technologies
![ios and android logo](https://epgfey97r4q.exactdn.com/wp-content/uploads/2023/02/ios.png?strip=all&lossy=1&ssl=1)
iOS & Android App
![UX Gamification icon](https://epgfey97r4q.exactdn.com/wp-content/uploads/2023/02/ux.png?strip=all&lossy=1&ssl=1)
UX Gamification
![Motorcycle Integrations icon](https://epgfey97r4q.exactdn.com/wp-content/uploads/2023/02/bike.png?strip=all&lossy=1&ssl=1)
Motorcycle Integrations
![Mapping Algorithm icon](https://epgfey97r4q.exactdn.com/wp-content/uploads/2023/02/mapping.png?strip=all&lossy=1&ssl=1)
Mapping Algorithm
![Real-time Weather icon](https://epgfey97r4q.exactdn.com/wp-content/uploads/2023/02/cloud-1.png?strip=all&lossy=1&ssl=1)
Real-time Weather
![Social App Integration icon](https://epgfey97r4q.exactdn.com/wp-content/uploads/2023/02/mobile-1.png?strip=all&lossy=1&ssl=1)
Social App Integration
Interested In Learning More Or Have A Similar Project?
![Lets-work-together](https://epgfey97r4q.exactdn.com/wp-content/uploads/2023/02/let-work.png?strip=all&lossy=1&ssl=1)