BUSINESS VALUE SHOWCASE

Customer Engagement App to Build Brand Loyalty

Client : Motorcycle Brand

Industry : Recreational Vehicles

time-to-start icon

I week

TO START

team icon

8 Person

CORE TEAM

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10 months

WORK

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60,000+

USERS REACHED

community of motorcycle riders
DIGITAL TRANSFORMATION GOAL

Increasing Digital
Engagement

community of motorcycle riders

Build brand loyalty, expand customer base and enhance product value by developing a customer engagement app. Specifically, this manufacturer wanted to foster digital engagement that translates to action in real life, while building a direct channel to customers.

PROBLEM

Connect with the next generation of riders, a younger demographic, while encouraging existing owners to get out and ride more.

SOLUTION

Connect riders to other local owners with shared interests by developing a user-friendly mobile app. Under the hood, the app has a robust backend serving as an expandable platform for the future, integrating select third-party tools where needed. Initial app functions include:

Offering integrated tools to plan and navigate rides

Discover new and interesting destinations and events

Track a rider’s history on the road

Create “challenges” and leader boards for miles ridden

TESTIMONIAL

What clients say about Us

“Their iterative approach leveraged our unique in-house beta testers, resulting in an on-target, user-ready app when launched.”

Head of Customer Engagement
Motorcycle Manufacturer

“Thanks to their agility, expertise, and customer-centric focus, we have a new tool in our marketing strategy… Digital engagement motivates real-life actions, which further strengthens our brand loyalty.”

Chief Marketing Officer
Motorcycle Manufacturer
Bikers Image
BUSINESS IMPACT

Key Technologies

ios and android logo

iOS & Android App

UX Gamification icon

UX Gamification

Motorcycle Integrations icon

Motorcycle Integrations

Mapping Algorithm icon

Mapping Algorithm

Real-time Weather icon

Real-time Weather

Social App Integration icon

Social App Integration

Interested In Learning More Or Have A Similar Project?

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