Customer Engagement App to Build Brand Loyalty
Client : Motorcycle Brand
Industry : Recreational Vehicles
I week
TO START
8 Person
CORE TEAM
10 months
WORK
60,000+
USERS REACHED
Increasing Digital
Engagement
Build brand loyalty, expand customer base and enhance product value by developing a customer engagement app. Specifically, this manufacturer wanted to foster digital engagement that translates to action in real life, while building a direct channel to customers.
Connect with the next generation of riders, a younger demographic, while encouraging existing owners to get out and ride more.
Connect riders to other local owners with shared interests by developing a user-friendly mobile app. Under the hood, the app has a robust backend serving as an expandable platform for the future, integrating select third-party tools where needed. Initial app functions include:
Offering integrated tools to plan and navigate rides
Discover new and interesting destinations and events
Track a rider’s history on the road
Create “challenges” and leader boards for miles ridden
What clients say about Us
“Their iterative approach leveraged our unique in-house beta testers, resulting in an on-target, user-ready app when launched.”
Motorcycle Manufacturer
“Thanks to their agility, expertise, and customer-centric focus, we have a new tool in our marketing strategy… Digital engagement motivates real-life actions, which further strengthens our brand loyalty.”
Motorcycle Manufacturer
- 10x faster time-to-product with an iterative development methodology. 31 production releases in 13 months to extend functionality!
- Advanced strategic planning/development for next generation of interactive vehicle technologies
- Reached 60,000+ monthly users organically without active promotion
- Achieved a 4.8 iOS app and 4.3 Android app store rating.
Key Technologies
iOS & Android App
UX Gamification
Motorcycle Integrations
Mapping Algorithm
Real-time Weather
Social App Integration
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