Case Study
Providing UX/UI design services for a multi-brand manufacturer and retailer
Driving revenue on Shopify Plus with engaging and ADA-compliant websites
This Global multi-brand CPG manufacturer and retailer chose us as they needed help to coordinate the eCommerce strategy of their individual brands. In order to eliminate time-consuming processes when acquiring a new brand or launching a new website feature, they were looking for a regulated solution. This includes an approach that equips them for the growing number of ADA complaints. They needed to implement a design that meets the accessibility requirements while still providing their website visitors with an appealing user experience.
- Solution
We supported the successful relaunch of their brands’ online stores on Shopify Plus and aligned their content, data, and customer model to a standardized eCommerce strategy. In addition, our experienced UX team equipped each new eCommerce site with a compelling design that increases engagement and conversion rates while meeting ADA compliance requirements.
- Outcomes
Through a unified strategy and common platform across all of its brands, further eCommerce updates will be easily managed. This standardized approach makes it easier to launch new brands and enter additional markets with a lot more speed than competitors. By prioritizing web accessibility requirements we also help them eliminate the risk of ADA violations and fees which can add up $100,000 per brand.
- Industry
- Digital Commerce
- Retail
- Consumer Goods
- Capabilities
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