BUSINESS VALUE SHOWCASE

AI Development Services to Increase Brand Loyalty

Client : Camera Brand

Industry : Manufacturing

DIGITAL TRANSFORMATION GOAL

Turning Customers
into Fans

This camera manufacturer wanted to build brand loyalty by creating a highly engaged community of amateur and professional photographers.

PROBLEM

Given the commoditization of cameras, it is difficult for manufacturers to gain a competitive edge that turns customers into fans, increasing loyalty and the likelihood of repurchases.

SOLUTION

The foundation of the community involved a cloud-based computer vision engine that provides photographers with feedback on their pictures while creating and facilitating collaboration on how to better use the cameras to get the best results.

AI use to improve photo quality

Created an engaged community

Significant user adoption through an interactive portal

TESTIMONIAL

What The client says about Our Work

“ELASTECH helped us to gain demonstrable advantages in a very competitive landscape. The guidance they provided helped elevate our brand and attract our ideal customers.”

Chief Product Officer
Camera Brand