Using modern technology to create perfect pictures for ‘perfect memories’
AI/ML models help photographers understand how to perfect their art
Given the commoditization of cameras, this camera manufacturer wanted to build brand loyalty by creating a highly engaged community of amateur and professional photographers.
The foundation of the community involved a cloud-based computer vision engine that provides photographers with feedback on their pictures as well as create and facilitate collaboration on how to better use the cameras to get the best results.
The camera manufacturer received a lot of positive feedback because of the newly established community aspect. Customers were more engaged than ever, and, alongside an elevated brand loyalty, brand awareness increased due to word of mouth.
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