BUSINESS VALUE SHOWCASE
AI Development Services to Increase Brand Loyalty
Client : Camera Brand
Industry : Manufacturing
I week
TO START
14 People in
2 TEAMS
9 months
WORK
Launched in
GOOGLE PLAY & APP STORE
DIGITAL TRANSFORMATION GOAL
Turning Customers
into Fans
This camera manufacturer wanted to build brand loyalty by creating a highly engaged community of amateur and professional photographers.
PROBLEM
Given the commoditization of cameras, it is difficult for manufacturers to gain a competitive edge that turns customers into fans, increasing loyalty and the likelihood of repurchases.
SOLUTION
The foundation of the community involved a cloud-based computer vision engine that provides photographers with feedback on their pictures while creating and facilitating collaboration on how to better use the cameras to get the best results.
AI use to improve photo quality
Created an engaged community
Significant user adoption through an interactive portal
TESTIMONIAL
What clients say about Us
“They helped us gain demonstrable advantages in a very competitive landscape. The guidance they provided helped elevate our brand and attract our ideal customers.”
Chief Product Officer
Camera Brand
Camera Brand
BUSINESS IMPACT
- The camera manufacturer received a lot of positive feedback on the new community feature
- Customers are more engaged than ever
- Elevated brand loyalty
- Increased brand awareness due to word-of-mouth
Key Technologies
iOS & Android
ReactJS
NodeJS
Kubernetes
Docker
HTML
Kong
Google AI Platform
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