Driving Revenue Growth by optimizing Site Speed
Automated website performance optimization increased both conversions and revenue
This clothing retailer continued to expand its eCommerce offering on Shopify Plus, adding a multitude of high-res images, Shopify apps, and third-party scripts. These factors created a lot of website performance issues requiring a lot of labor for manual optimization and maintenance. As the company was growing rapidly, consistently launching new campaigns, and frequently making code changes slowed the site performance, increasing the impact of lost sales.
After a thorough evaluation and selection process, our team integrated a solution called Render Better. This platform optimizes site performance with a strong emphasis on improving Core Web Vitals to improve user experience and drive more conversions. Render Better seamlessly integrated with their Shopify eCommerce platform along with all third-party applications, reengineering how each page and feature impacts site performance.
By improving all Core Web Vitals to an exceptional status, their online store loads at blazing speed, attracting more traffic and lower bounce rates, a smoother shopping experience, and more sales on both mobile and desktop. The overall conversion rate rose by 6.4% while the average revenue per user session increased by 8.7%, resulting in nearly $1 million dollars in additional annual sales revenue. All of this was accomplished by automating and monitoring site speed optimizations.
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